Where to Invest in Airbnb in Sweden: The Most Profitable Neighbourhoods in 2025

As the short-term rental market continues to grow, Stockholm remains a top destination for savvy investors looking to maximize their returns on Airbnb. In 2025, the Swedish capital offers a dynamic landscape for property rental, with several neighborhoods standing out for their high demand, rental profitability, and overall attractiveness to travelers from around the world.

Partnering with a reliable Airbnb property management company like Swedbnb, a leading short-term rental and co-hosting company in Sweden, can significantly boost your income by streamlining operations, optimizing occupancy, and ensuring guest satisfaction. Their local expertise and commitment to excellence make them a standout professional hosting service for those looking to scale their short-term rentals management operations.

Here’s a breakdown of the most promising districts in Stockholm for Airbnb investment in 2025, along with actionable insights to help you make informed decisions and fully capitalize on each area’s potential.

Södermalm

The Creative Hub

Södermalm remains one of the top-performing areas for Airbnb hosts. Known for its vibrant art scene, indie boutiques, music venues, and trendy cafes, the neighborhood attracts a steady stream of creative professionals, young travelers, and digital nomads. According to data from Swedbnb, properties in Södermalm have some of the highest occupancy rates and can command premium nightly prices, particularly during the spring and summer months.

This makes it an ideal location for those focused on maximizing your investment through short-term rentals management. Properties optimized with stylish, minimalist interiors and local design touches tend to perform better, as guests are often drawn to unique, Instagrammable spaces. By implementing creative décor choices and offering conveniences such as self-check-in, fiber-optic internet, and curated local recommendations, professional hosting services like Swedbnb ensure properties appeal to Södermalm’s aesthetic-savvy audience. Additionally, the neighborhood’s vibrant street life and proximity to cultural landmarks like Fotografiska and Tantolunden Park make it easy to write compelling Airbnb listings, further increasing discoverability and guest appeal.

Östermalm 

Luxury and Stability

For investors seeking a more upscale and stable return, Östermalm is the place to be. This elegant, high-end neighborhood is home to embassies, luxury boutiques, and fine dining establishments, making it a magnet for affluent tourists and business travelers. The properties in Östermalm often feature spacious layouts, balconies, and exclusive building amenities like saunas, concierge services, and secure underground parking.

Guests booking in Östermalm often look for comfort, privacy, and premium amenities ; making it an excellent area for property rental targeted at high-income segments. Swedbnb notes that Östermalm properties consistently yield strong results when paired with professional Airbnb property management. Their tailored guest services, premium staging, and attention to detail help elevate the guest experience and ensure glowing reviews.

By offering executive-level comfort and personal touches, Swedbnb positions Östermalm listings as exceptional options for extended business stays or high-end weekend getaways, giving hosts the edge in a competitive market.

Gamla Stan 

The Historic Gem

Gamla Stan, Stockholm’s Old Town, is a magnet for tourists. With its cobblestone streets, medieval architecture, and iconic sites like the Royal Palace, it offers an authentic Stockholm experience that appeals to a broad international audience. While properties in this area may be smaller and more expensive per square meter, their unique charm and location guarantee consistent bookings and high returns throughout the year.

With strategic property optimisation and thoughtful decor that reflects the area’s historic character, listings in Gamla Stan stand out easily. Swedbnb, as a short-term rental and co-hosting company, understands the importance of preserving historical charm while integrating modern conveniences like WiFi, heating, and contactless entry.

Their knowledge of local regulations also ensures compliance with heritage zone requirements, making property management in Gamla Stan smoother and more profitable for owners who might otherwise face logistical hurdles.

Vasastan 

A Hidden Gem for Families and Professionals

Often overlooked in favor of more central neighborhoods, Vasastan is gaining attention as a family-friendly and professional district with strong rental potential. With excellent public transportation, beautiful parks like Observatorielunden, and a wide variety of schools and restaurants, it appeals to a broader demographic, including long-weekend travelers, workcationers, and small families.

Swedbnb has observed a notable increase in demand in Vasastan, especially for larger units or apartments with work-from-home setups — a trend that aligns with the needs of modern travelers. Properties featuring ergonomic desks, fast internet, and quiet surroundings tend to attract digital nomads and hybrid professionals looking for productive stays.

Professional Airbnb property management ensures seamless check-ins, optimized pricing strategies, guest retention, and thorough cleanings, which help hosts in Vasastan maintain high ratings and consistent occupancy.

Kungsholmen

Waterfront Appeal

Kungsholmen blends relaxed waterfront living with urban accessibility, offering visitors the best of both worlds. With scenic jogging paths along the water, cozy cafes, proximity to central Stockholm, and a calm, residential vibe, this district is a popular option for guests seeking both serenity and connection.

For Airbnb hosts, this area provides an opportunity to offer guests a more tranquil stay while remaining minutes from key attractions. Apartments in Kungsholmen, particularly those with balconies or lake views, perform well on platforms like Airbnb when paired with great staging and professional photography.

To fully maximize your investment, it’s crucial to present Kungsholmen listings with detailed local guides, smart pricing, and responsive communication — all aspects expertly handled by professional hosting services like Swedbnb. Their ability to curate thoughtful guest experiences often leads to repeat bookings and glowing reviews.

Norrmalm

The Business and Transport Hub

Norrmalm, Stockholm’s central business district, is an excellent choice for Airbnb hosts targeting short-term stays by professionals, solo travelers, and city explorers. With major train and metro stations, shopping centers, and business headquarters within walking distance, it’s a convenient base for any visitor.

Listings in Norrmalm benefit from strong weekday and weekend traffic, allowing for high turnover and consistent income when managed efficiently. Swedbnb helps owners in this area capitalize on demand by implementing flexible minimum-night strategies and dynamic pricing based on occupancy trends and event calendars.

As a co-hosting company for Airbnb Sweden, Swedbnb ensures that every touchpoint — from listing optimization to concierge services — meets the standards of busy travelers who value both speed and quality.