On sites like Airbnb, the first impression is the most important. Indeed, your home can be charming, well located and affordable… but if your photos don’t show it, the travellers will move on to the next ad. But then how to get photos that attract the attention of potential customers from the first glance ?
Professional photos allow you to sublimate even a simple home by playing with atmosphere, light and detail, instantly creating an image of higher range. The traveler sees more comfort, cleanliness and style, which increases their confidence and allows you to justify higher prices. In addition, the owner is encouraged to entrust his property to you, because he finds that those already in the possession of the agency are in three good hands !
When travelers scan dozens of ads in a row, the cover photo is crucial. It has to be bright, well framed, aesthetic.
This is your “showcase”: if it does not seduce at first glance, you will lose clicks… and therefore reservations.
A beautiful photo attracts the eye, arouses curiosity and encourages the user to take a closer look at the ad. That’s why companies like SwedBnB use quality professionals to present their assets in the best possible way.
Then, it is obviously necessary to know how to give the photographs a perception of quality, to subsequently be able to justify a better price.
In addition, quality photos significantly increase engagement on platforms like Airbnb, improving click-through rate (CTR) and conversion to bookings. This sends a positive signal to the algorithm, which promotes high-performing ads in search results, further strengthening your visibility and generating more bookings in a virtuous circle.
In addition to being attractive, beautiful photos are reassuring. Clear, well-framed, bright and consistent visuals convey a sense of seriousness and professionalism. They show that the host cares about his property and, by extension, his travelers. On the other hand, blurry, dark or neglected photos create doubt and even distrust. Trust is a key element in the decision to book accommodation. By communicating reliability and quality from the first image, you reduce hesitation, unnecessary inquiries and the risk of last-minute cancellations – all while laying the groundwork for a positive customer experience from the start.
Well-crafted photographs don’t just show a room, they tell a story. That throw carelessly thrown on the sofa, that cup of coffee still steaming, the golden light filtering through the window… all create an atmosphere we want to enter. What you’re selling isn’t just a house, it’s a quiet moment, a cozy weekend, a summer evening on the terrace. It is this emotion, this projection in a simple little happiness that triggers the real crush and makes you want to book without hesitation.
What to remember ?
The first impression counts
An eye-catching, bright and well-framed photo captures the attention of travelers in a few seconds, encouraging them to learn more about your ad.
Emotion makes the difference
Create an atmosphere by showing details like a carefully laid plaid or a steaming cup of coffee, so that the traveller can project himself into the experience.
Value your property
Even a simple home can look upscale thanks to professional photos that highlight comfort, cleanliness and style.
Trust is essential
Clear, well-lit and neat photos convey a message of professionalism and seriousness, strengthening the confidence of travelers and future property owners.
Boost your visibility
High-quality images increase the click-through rate and bookings, improving your platform rankings and generating more engagement.
Enhance the experience
Beyond the walls, show off the life of the place: a dinner on the terrace, a cosy reading corner, or a sunset – these are the moments that push to book.